Merchant & Gould trademark lawyers excel at marketing - Minneapolis / St. Paul Business Journal:

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Rather than sit by their phones, waitinv for new business to come their way atMerchant Gould's trademark-law practice, the threr young leaders -- ages 39, 37 and 40, respectivelh -- are often found out of theier offices peddling their services. It's a new way of doingt business atthe firm, they say, and it'zs working. In 2002, Merchant & Gould's trademark practice brought in an averageof 11.25 new clientzs per trademark attorney. In 2005 -- after Ehard and Schulter had joined thefirm -- that numberr rose to 17.11 new clientds per attorney. That's a 52 percent Between 2002 and revenue on work originated by the trademari group increased23 percent.
And since when Ehard joined, the energeticx trio has landed a combined 121 new firmclientsx -- including Farley's & Sathersw Candy Co. Inc. "Historically, we had talented attorneysx who weretalented attorneys," said who took the reins of the trademark group in "Today, the focus is on talentedf attorneys who are talented marketers." The practics even has its own tag line: "Protecting 20,0090 brands every day." The motto is imprinted on Nalgene bottlea and other giveaway items.
The three lawyers make a special effory to be regular speakers at which has developed into a reliable marketing A surge in competition for clients with trademarmk issues forced the firm to develop a more aggressivwmarketing strategy. One insider said attorney-initiateed marketing is becomingmore common. "It's not the kind of approachh that was traditional with lawyers inthe past, but these up-and-coming attorneys realize that's what it takes to buildx a presence in the busines community," said Brian Freeman, author and former directotr of marketing for Minneapolis-based Faegrde & Benson.
"You are seeing a lot more of particularly in what might be consideredniche practices." And Ehared and Schulte are both spending more and more time speaking at eventsd and traveling across the United Statees and abroad to meet with prospective clients. Schulte, in is spending a lot of timein Germany, Croatia and Londonj speaking to potential clients. While it's a big investmengt of his time andthe firm'sw money, it's important if the firm is to compete Said Schulte: "You can't fax a