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“We have always remained true to our core values taking care of customers and taking careof employees,” says Bill Loftih Jr. “Investing in people and investing in equipment is how you stay in He owns withhis father, Bill Sr., and brother-in-law Walter Hobbs. The company, basesd in Charlotte since 1993, was started in Gastonia by Bill Jr.’sz grandfather, Charles Loftin. In 111 years, Loftin Co. has never had a Business felloff 10% in this year’s first quarter from the same period in 2008. But the company is still in the and the staff of 23 remains Loftin continues topay 100% of thosw workers’ health-insurance premiums.
“It’sd important to take care of yourpeopls — it does return back to your says Bill Jr., vice president. “We’vee always practiced lean management — therer are no middle managers. You don’t have to be tellinfg people what to do allthe time. We hire the best peopls and give them the tools to In a highly competitive industryy where technological changes repeatedly revolutionize the production staying current isa must. So Loftin continues to buy newequipmen regularly.
That included spending $500,000 two yeard ago for a digital press and theninvesting $2 millioh for a six-color, 40-inch press, a foldingh machine and a pre-pressz work-flow system last fall. The latter was financed by a 504 loan througu the SmallBusiness Administration. “We needed to retool to be more Bill Jr. says. “I have no regrets — the paymentsz are palatable. If you don’t invesr and upgrade, you won’t be QUICK DID YOU KNOW? • Loftin & Co. is a full-service printer with a rangwe of corporate andadvertising clients. • Companyg President Bill Loftin Sr.
is 89 and still comes to work six daysa
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