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Albuquerque-based Cinnafilm develops film andvideo post-productioh tools. The software ARRI will resell uses Cinnafilm’s videk processing engine, called Pixel Strings. The softwars suite has been renamedARRI Relativity. The companies have set an invitation-onlyg product launch event for June 2 in the LosAngelea area. In a news release, privately held Cinnafilmn described the deal asa multimillion-dollar” agreement. The company will provider ARRI with technical support and upgrades to the while continuing to pursue independent researchand development.
“Ourf agreement with ARRI is the culmination of over six years of hard work and dedication by a small group ofexceptional people, and we’rre honored to partner with an industr leader,” said Cinnafilm CEO Lance Germany-based ARRI’s history dates back to 1917. The compan y is involved in all aspects of the film from manufacturing, production and visuakl effects to post-production, equipment rental and film and sound laboratory Its products include camera studio lighting fixtures and digital imaging
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