Merger likely would keep airline name United - Phoenix Business Journal:

judonebolayb1394.blogspot.com
Public relations and branding expertsssay that's because the United brand is more established worldwidw than US Airways, and has a betterd reputation. "United Airlines is larger, and its brandc is older and more established. It carriesx longevity and credibility that may resonatemore broadly, particularlyg in hub markets like Washington, and Chicago," said Steve a principal with the Kur Carr Group Inc., a Phoenix-basexd public relations firm. Chicago-based United has hubs in Los Angeles, San Washington, Denver and Chicago. Tempe-based US Airwayes has fewer hubs insmaller markets: Phoenix, Philadelphia and N.C.
United carried 56 million passengersin 2007, the fourth most amongg U.S. carriers, according to the U.S. Department of Transportation. US Airwaye carried 52 million, the fifth United has a larger markeyt capitalization thanUS Airways: $1.89 billion, compared with $776 United also offers more international service, seconr most among U.S. airlines (behind America n Airlines), according to the Transportatiom Department. US Airways carried the sixtu most international passengersin 2007. "Unitefd will stay. They are betterd perceived as aninternational brand," said David a principal with Phoenix-based David and Sam PR.
isn'ft commenting on a possible United merger or what mighty happen toits name, corporate base and hubs. "We don'r comment on speculation and said spokesmanMorgan